“Thank you” Mr. Broughton for creating The Art of the Sale book illustrating the virtues of the sales profession. As Mr. Broughton points out, Dr. Seuss (real name: Theodor Seuss Geisel) wrote in condescending tones about salespeople…despite the fact that he was an unabashed salesperson for his Dr. Seuss series of books.
Mr. Broughton points out that Ivy League business schools often extol the virtue of ethics and leadership in sales without expounding on the “art of the sale.”
Ethics and leadership are the foundation of a sale. Products and services don’t move, though, until you take the next steps of informing and asking for the order. Selling eBooks is no different.
Why are so many authors lousy salespeople? No excuse. Now is the time to get out of your seat and start spreading the good news about your book creation!
If you write a quality manuscript, go to all the effort (and it is effort) to write an eBook (same goes for print book, CD, Audiobook…), why can’t you be proud enough to announce your new book to the world and ask each and every person to enjoy your creation? I’m proud of How to Market Your EBooks (Over 300 Resources to Help Authors Sell EBooks) and know, from testimonials and comments, readers are benefiting from my eBook creation.
Take several days to reflect on who can most benefit from your book creation. Then, take the first few steps to increase your book sales by contacting two of these groups you’ve identified that can benefit from your creation.
In a relaxing, “want to help you” way, offer to share your book with these groups to help them with the challenges they face. At the least, people you contact will appreciate your wiliness to help. At the best, you’ll make book sales. Either way, you both win!
Mike McCann
Mike-at-GlobalBusinessCafe.com
“Thank You” Philip Delves Broughton | Business Development
http://www.globalbusinesscafe.com/%E2%80%9Cthank-you%E2%80%9D-philip-delves-broughton/
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